Change the World : How Ordinary People Can Achieve Extraordinary Results

April 1, 2000

By: Robert E. Quinn


The idea that inner change makes outer change possible has always been part of spiritual and psychological teachings. But, until now, it’s an idea that hasn’t usually been addressed in leadership and management training. With Change the World! Quinn turns this idea into an action guide for organization leaders, managers, parents, and everyone else who wants to make a difference. Change the World presents eight principles that each of us can follow to make individual and organizational change happen: envision the productive community; first look within; embrace the hypocritical self; transcend fear; embody a vision of the common good; disturb the system; surrender to the emergent process; and entice through moral power.

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Coffin Nails and Corporate Strategies

January 1, 1982

By: Kim S. Cameron, Robert H. Miles


Coffin Nails and Corporate Strategies provides a qualitatively rich comparative case description of how the Big Six tobacco companies reacted to the antismoking campaign triggered by the 1953 Sloan-Kettering report linking smoking to cancer. By taking a 25-year historical view of the events involved in the smoking and health controversy, Robert Miles in collaboration with Kim Cameron examines the range of strategic options used by the Big Six tobacco firms for adapting to this externally imposed crisis, and the relative effectiveness of different adaptation strategies used by the six companies: R. J. Reynolds, Liggett and Myers, American Brands, Lorillard, Brown and Williamson, and Philip Morris. The three parts of the book describe the context of the study, discuss the strategies employed by the firms, and provide an assessment and interpretation of the findings.

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