What to do now?

By: Michael Gordon


Find Your Cause. Find Your Team. Don’t (Just) be Happy. Fight Hatred, Intolerance, and Lies.


Editor’s note: Michael Gordon developed this infographic to help facilitate conversations in classes and with others around the world who are looking for answers about what to do next in trying times.


Michael Gordon is a faculty associate at the Center for Positive Organizations. He is also the Arthur F. Thurnau Professor of Social Entrepreneurial Studies and past Associate Dean for Information Technology. His teaching and research focus on solving societal problems through enterprise. In this way, businesses and other organizations can create sustainable, impactful changes in the areas of poverty, health care, education, and the environment. Gordon has worked with leading scholars on these issues and is co-author of the Base of the Pyramid Protocol, which guides companies wanting to co-create new businesses with local communities and organizations in the developing world. He has been involved in BoP Protocol efforts in Kenya, South Africa, and Flint, Michigan.