January 14, 2021

2:00 - 3:00 p.m. ET

Open to Consortium members

Anyone interested in attending who have yet to join the Consortium, please contact cpo-consortium@umich.edu for more information.

Jim Hume
Principal and Founder
Phire Group

About the session

Longtime Consortium member Jim Hume, Principal and Founder of Phire Group, tells his story of personal and organizational transformation — moving from a traditional competitive mindset to a more thoughtful, inclusive, transparent culture. Spanning the personal and the professional, Jim will share his story about how being laser-focused on relationships and culture helps an organization generate its own positive momentum.

As part of this beginning-of-year conversation, Jim will share tangible steps, practices, and thoughts about how it all applies to 2021 goal setting.

About Hume

Jim Hume is the Founder and Principal of Ann Arbor, Michigan-based Phire Group: a brand research + articulation + activation company. Phire is a fiercely independent agency focused on transforming organizations’ brands, their cultures, and their customers’ experiences. Using the power of research, community, and creativity, they help unleash brands that inspire and impact. With a focused and purposeful team of just 25, Phire Group has a wide range of experience working with clients ranging from Fortune 100 companies to startups in consumer goods, healthcare, technology, education, business-to-business, the arts, and more. Phire Group was recently named a Forbes Magazine Small Giant: one of America’s best small companies.

Interested in attending this webinar and not yet a Consortium member? Contact us to learn more at cpo-consortium@umich.edu.