Creating and Sustaining Customer Loyalty Through Positive Leadership
Kim Cameron and Gary Magenta
March 20, 2018
Limited seating, registration required; $35 fee includes breakfast
Michigan Ross Campus, Blau Hall, 700 E. University, Colloquium, 5th Floor, Ann Arbor, MI
Email firstname.lastname@example.org for registration information.
An experiential workshop presented by the Center for Positive Organizations’ Kim Cameron and Root Inc.’s Gary Magenta
The Connection Between Customer Loyalty, Employee Engagement, and Positive Leadership
In the past decade, businesses have experienced substantial disruption in the marketplace. Long-established organizations have closed shop while unlikely businesses have shot to the top of the Fortune 500 list. Why has this happened? What can organizations do to continue to not only stay relevant, but continue to make a disruptive impact? Kim Cameron dives into these questions providing the latest research while Gary Magenta shares organization stories to showcase the trends.
The Three Secrets Behind Great Disruptors
All great disruptors encompass three key elements: being purpose obsessed, fostering an entrepreneurial culture, and delivering a unique customer experience. Using case studies, interactive discussions, and assessment tools, Gary will highlight examples of why each of these three areas are critical to building a sustained business model that continues to innovate, while building higher levels of employee and customer engagement.
The Critical Role of Positive Leadership
In addition to focusing on the importance of entrepreneurial culture and the unique customer experience, Kim and Gary will dig deep into the critical role of positive leadership. They will highlight and validate research that supports this approach and practice, arming leaders to continue to support a positive organizational culture.
Co-founder, Center for Positive Organizations
William Russell Kelly Chair of Management and Organizations
Kim Cameron became interested in Positive Organizational Scholarship as a result of a decade of studying the consequences of organizational downsizing. Organizations characterized by virtuous practices—for example, forgiveness, compassion, integrity, trust, optimism, kindness—tended to avoid the declining performance associated with downsizing.
Observing this effect led to a variety of empirical studies on the effects of positive leadership and organizational virtuousness on organizational performance.
Cameron’s research has been identified as among the top 10 social science scholars in the world in being downloaded from Google. Reports of the work have appeared in 15 scholarly books and more than 140 academic articles. The latest books include Oxford Handbook of Positive Organizational Scholarship, Positive Leadership, and Practicing Positive Leadership.
Chief Change Architect
Gary Magenta is the Chief Change Architect of Root Inc., a strategy execution company. During his 17 years at Root, Gary has partnered with CEOs and executive teams at Fortune 500 and Global 2000 organizations throughout North America and Europe. Whatever the challenge, Gary brings more than 30 years of business experience to every project, supported by a realistic outlook, a durable “street sense” for creating results, and a sense of humor that puts things into perspective.
Gary is the author of 720 Haircuts — Creating Customer Loyalty that Lasts a Lifetime, The Un-Bossy Boss, and the upcoming book Disrupt, Defy, Differentiate. He is a frequent speaker at client events, industry conferences, and business strategy and human resources seminars. He has been recognized with a Stevie American Business Award for Executive of the Year.
Center for Positive Organizations
The Center for Positive Organizations is a world-class research center, based at the University of Michigan’s Stephen M. Ross School of Business, focused on the leadership, strategies, systems, culture, and practices of high-performing organizations that enable people to be their best selves in the workplace.
Since 2002, the Center has been the hub of research on Positive Organizational Scholarship. Our domains of research are positive culture, positive ethics and virtues, positive leadership, positive meaning and purpose, positive practices, and positive relationships in an organizational setting.
The world’s most respected organizations rely on Root to realize positive strategic or culture change. By engaging and activating people throughout the process, Root uses a combination of visual methods, innovation, and human interactivity to achieve measurable and sustainable results. Based on research and evolved over 25 years, we help organizations achieve meaningful change, leaders deliver strategic clarity, and teams close organizational gaps. With a nationally renowned reputation and a bold culture of “whatever it takes,” Root has engaged with a remarkable 2 out of every 3 Fortune 50 companies.