December 07, 2022
2:00 p.m. ET
This event is for invited researchers only.
Njoke Thomas, Boston College
Reut Livne-Tarandach, Manhattan College
Tim Pollock, University of Tennessee, Knoxville
Sisters are doing it for themselves: Asserting dignity while monetizing a marginalized experience in the influencer economy
Social media platforms have served to reduce many of the barriers to entry that have prevented underrepresented minorities from pursuing entrepreneurial ambitions. On YouTube alone, content users create and post at least one video per second. Each video represents an opportunity for earning ad revenue with minimal financial investment. Natural hair care content creators represent a unique niche in the DIY genre of YouTube, orchestrated by black women for black women. They spin straw into gold, embracing and monetizing a historically marginalized aspect of the black experience, natural hair. As they pursue economic empowerment on and beyond the platform, they establish autonomous meaning systems within a generative community of practice allowing for the realization of dignity in work. In this study, I employ an inductive approach to explore how seemingly self-interested individual actions can facilitate a collective movement.
Research is the heart of Positive Organizational Scholarship (POS), and we want to make sure that we support each other in developing high quality research. To that end, we created the Adderley Positive Research Incubator for sharing and encouraging POS-related research ideas that are at various stages of development.