A. Yeşim Orhun

Assistant Professor of Marketing

University of Michigan

Yeşim Orhun’s research interests span and combine two main fields: empirical industrial organization and experimental economics.

Her empirical research explores firms’ non-price strategies such as quality, product assortment, and location choice in a competitive environment. Her experimental research focuses on the formation of beliefs and their impact on choice and strategic behavior.

Her recent research program in this area explores the role of beliefs about motives in reciprocal interactions, and how the desire to manage anticipatory emotions shape information acquisition of individuals regarding important future events.