Three big questions gnaw on the minds of business leaders.
It is common knowledge that the digital revolution has happened, and information age is here; yet few fully understand what this means for business.
We can see that digital technology is continuing to change how businesses are run. We sense the change underfoot – the reshuffling of what creates competitive advantage and what is falling away. But few know what it takes for a business to survive in the digital era.
This book is about the secrets to business survival in the 21st century: what you need to know about digital technology to survive as a business leader.