David Mayer on business ethics in Fast Company

February 10, 2016

In David Mayer‘s latest Fast Company ethics column, “Why Google Was Smart To Drop It’s ‘Don’t Be Evil’ Motto,” he explains how “goodness inspires goodness.”

Mayer explores the shift in perspective on Google’s motto when forming its parent company, Alphabet, last year. The company made the change from “Don’t be evil” to “Do the right thing.” Mayer explains, “It’s subtle shifts like that one that can make a huge difference,” based on foundations and research in psychology and business ethics. “Job applicants, employees, and customers all want organizations to not be bad, but they’re only inspired by those that do good,” he adds.

Mayer is an associate professor of management and organizations and a member of the Center for Positive Organizations core faculty team.