Michelle Segar pens Huffington Post blog about motivation and the neuroscience of reward

December 30, 2015

In her Huffington Post Healthy Living blog post, “Failed New Year’s Resolutions? It’s Not You, It’s Your Motivator,” CPO Faculty Associate Michelle Segar explains motivation and the neuroscience of behavior changes.

Segar summarizes behavioral economics research that suggests smaller, more immediate rewards are more powerful in motivating behavior change. In one particular study, participants who had more immediate motivation for exercise—to make themselves feel better every day— “exercised 20 percent more over one year compared to participants with health-related goals, and 34 percent more than those whose goal was to lose weight.”

Michelle Segar, director of U-M’s Sport, Health, and Activity Research and Policy Center, will present at the first Positive Links Speakers Series of 2016. Join us on January 12 at 4:00 p.m. Learn more and register.