Michelle Segar on exercise motivation in Youth Health Magazine

February 29, 2016

An article in Youth Magazine, “Apple Watch, Fitbit, Can Make Exercise Less Fun,” explains a new Journal of Consumer Research study that found “measuring an activity, not necessarily exercise, can decrease a person’s motivation to do it.” The article debates whether or not these gadgets can act as motivation to get fit or do just the opposite.

Michelle Segar, a CPO faculty associate and author of No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, presented on exercise motivation research in organizations during her January 2016 Positive Links Speaker Series Session.