Ross MBAs Become Mentors for Detroit Public School Students

December 15, 2015

Earlier this year, Kim Cameron and Bob Quinn met with a group of Detroit Public School faculty and administration for a two-day workshop. Out of this workshop was born the idea of a mentorship program as a way to build a long-term, impactful relationship with Detroit.

The program, called the Detroit Revitalization & Business Initiative is off to a great start, where more than a dozen high schoolers received an introduction to the world of marketing this past month. Ross MBA students shared basic concepts of marketing, the importance of marketing brands, and the role of brand managers.