The Paying-It-Forward Payoff

June 30, 2014

HBR | Gretchen Gavett

Research done by Wayne E. Baker, a professor at the Ross School of Business at the University of Michigan, and Nathaniel Bulkley of Innovation Places’, shows the power of “paying it forward.”  “Essentially, paying it forward is cognitively easy, at least compared to remembering who is helpful, and how often. ‘The sole requirement [of paying it forward] is that a participant be aware of his or her own experience,’ they write.”