Katherine Burson

Faculty Associate, Center for Positive Organizations

Associate Professor of Marketing

University of Michigan

Katherine Burson is an Associate Professor focusing on consumer behavior. She examines topics such as numerical perception and cognition, behavioral economics, and identity. Her Positive Organizational research interests include prosocial behavior and environmentally friendly consumption. Her work is published in journals including Organizational Behavior and Human Decision Processes, Journal of Consumer Research, and Journal of Marketing Research.

Pronouns: she/her/hers