Positive Links Speaker Series Session: Creative Forecasting--Improving the Selection and Rejection of Novel Ideas in Organizations
December 07, 2015
4:30 PM - 5:30 PM, Reception Immediately Following
The Colloquium, 6th Floor, Ross Building, Stephen M. Ross School of Business
Session Description: Successful innovations begin as creative ideas, but generating good ideas is only half the battle. Leaders must also be able to identify the most promising ideas when they see them. Too often, bold new ideas are unwisely rejected. Based on recent research, this session will explore tools and strategies to help leaders become more accurate judges of novel ideas, improving their ability to spot the best ideas in their organizations.
Justin M. Berg is an Assistant Professor of Organizational Behavior at the Stanford Graduate School of Business. He received his Ph.D. in Management from The Wharton School, University of Pennsylvania and his B.A. in Organizational Studies and Psychology from the University of Michigan. His research and teaching focus on creativity and innovation. In essence, he studies how to successfully develop, evaluate, and implement creative ideas in and outside organizations. Justin has done research with and consulted for a variety of organizations, including Cirque du Soleil, Google, VMware, Burt’s Bees, and the Make-A-Wish Foundation. His work has been published in leading academic journals, as well as featured in TIME, Businessweek, Fast Company, Forbes, The Washington Post, and Harvard Business Review.
Free and open to the public.
The Center for Positive Organizations thanks Diane and Paul Jones (Ross School of Business MBA 1975), for their generous gift in support of the 2015-2016 Positive Links Speaker Series.