$2.2 mil awarded to Wayne Baker’s tech startup, Give and Take Inc.

November 30, 2017

Wayne Baker’s Give and Take Inc., a tech startup based on reciprocity and giving research by Baker, Cheryl Baker, and Adam Grant, has raised seed money and launched a beta version software platform, called Givitas, reports Crain’s Detroit, “Ann Arbor startup gets $2.2 million in funding.”

“We’ve been helping companies leverage the concepts of generalized reciprocity and social capital to improve business outcomes since 1999,” Wayne Baker said. “It’s exciting that we can now use technology to scale these concepts and bring them to a much wider audience.”

Center for Positive Organizations students helped beta test the software, and member of the CPO Positive Organizations Consortium members using the platform.

Baker is Robert P. Thome Professor of Business and Faculty Director of the CPO Consortium. His research interests include energy networks in organizations, generosity and reciprocity, and values.