New name for Consortium member Team Detroit, now GTB​

May 5, 2016

Until recently, Team Detroit, Blue Hive, and Retail First operated as three different identities, now unified under one as GTB which stands for Global Team Blue.

In an AdAge article, Kim Brink, chief operating officer of Team Detroit and Blue Hive now GTB, said the decision to rebrand made sense as a way to “clarify things for employees and potential clients.” Additionally, she explains, “The ‘blue’ reference in the name also pays homage to Ford and the concept of blue-sky thinking, or creative ideation and open-mindedness.”

Team Detroit, now GTB, is a member of the Positive Organizations Consortium and Grand Prize Winner of the 2015 Positive Business Project.