Ted London on sustainable business in The Guardian

June 20, 2016

By: Ted London

CPO faculty associate Ted London wrote “The secret to success for inclusive business? Asking the right questions” which was published with The Guardian.

The article explains London’s expertise within the realm of business at the Base of the Pyramid (BoP). He proposes a toolkit development called the Partnership Ecosystem Framework (PEF) that “helps prepare the enterprise for building the cross-organizational collaborations needed for sustainability at scale,” he explains. “While BoP enterprise development is not about reinventing the principles of business, it is about recognizing that these principles need to be applied in different ways.”

To learn more about the BoP enterprise, be sure to check out London’s book The Base of the Pyramid Promise: Building Businesses with Impact and Scale.