Healthy, wealthy, and wise: Victor Strecher featured in Forbes

December 19, 2016

A recent Forbes article titled, “Ben Franklin blitz: To keep profits healthy, insurers want you wealthy and wise,” discusses the shift in health insurance towards improving overall health – physically and mentally.

The article’s author cites Victor (Vic) Strecher’s purpose-driven JOOL Health as a tool insurance companies might consider using. JOOL Health’s applications promote “sustained, healthy behavior change by engaging, motivating, and supporting people to pursue a truly meaningful life of purpose at home, at work, and in their communities.”

Strecher is a Center for Positive Organization’s faculty affiliate, director of Innovation and Social Entrepreneurship at the University of Michigan’s School of Public Health, and president and founder of JOOL Health.