December 06, 2017

8:00-10:30 a.m.

Limited seating, registration required; $35 fee includes breakfast

Michigan Ross Campus, Ann Arbor, MI

Please note: This is an invitation only event. Questions can be directed to

An experiential workshop presented by Root Inc.’s Rich Berens, the Center for Positive Organizations’ Robert E. Quinn, and Hilton’s Gina Valenti

Conveying a Sense of Higher Purpose

What is a shared sense of higher purpose? What happens when there is no sense of higher purpose? How is a sense of higher purpose created? Robert E. Quinn dives into these questions identifying key attributes associated with a sense of higher purpose and how it impacts your organization.

Building a Purpose-Driven Culture

Successfully building a purpose driven culture requires everyone to understand what “it” is, their role in the culture, and how they can bring it to life. Rich Berens at Root Inc. uses a highly interactive approach to guide you through the first steps of creating a purpose-driven culture and offers a compelling case study of how one client is creating a purpose-driven culture in their organization and winning in the marketplace.

Conceptualizing the Process

Change, big or small, is hard. Thinking through the barriers to creating a purpose-driven culture and ways to overcome them is necessary to getting everyone in the game. During the session, Bob and Rich will share the latest research, data, and tools to help you conceptualize the process of building a purpose-driven culture. You will learn how to visualize a successful organization that allows everyone to be their best self.


Rich BerensRich Berens

Chief Client Fanatic and President
Root Inc.

Rich Berens is President and Chief Client Fanatic of Root Inc. For more than a decade, Rich has helped leaders at Fortune 1000 organizations to align on key strategic imperatives and engage their people in bringing their strategies to life. Rich often contributes thought leadership on strategy execution approaches that help clients with their most significant business imperatives, methods for driving significant business transformation successfully, and best practices for leadership development and alignment. His clients span all industries and include Petco, Bank of America, Hilton Hotels, Procter & Gamble, Deutsche Bank, and Merillat/Masco, among many others.

In conjunction with client consulting, Rich oversees the integration of all business lines for Root and helps Root employees maximize their contributions and growth. He also partnered with Root’s CEO, Jim Haudan, to develop a Strategic Engagement Process based on their combined years of experience in the field. This process is featured in Root’s best-selling book, The Art of Engagement: Bridging the Gap Between People and Possibilities (McGraw-Hill, 2008). Rich also served as a governor appointee on Ohio’s Workforce Advisory Board.

Robert E. Quinn

Robert E. Quinn

Co-founder of the Center for Positive Organizations and Margaret Elliot Tracy Collegiate Emeritus Professor of Business Administration
Michigan Ross

Robert E. Quinn’s life mission is to inspire positive change. He does this as a faculty member, author, consultant and speaker. He is a professor emeritus at the University of Michigan’s Ross School of Business and one of the co-founders of the Center for Positive Organizations.

As an author he has published 18 books. His best-selling volume, Deep Change has been used across the world. His book, The Best Teacher in You won the Ben Franklin Award designating it the best book in education for 2015. The Harvard Business Review has selected his paper, “Moments of Greatness: Entering the Fundamental State of Leadership,” as one of their 10 Must Reads on Managing Yourself.

As a consultant he has 35 years of experience and is best known for the competing values framework, a tool that has been used by tens of thousands of managers. As a speaker he is recognized for drawing on research, opening minds to possibility, and arousing the desire to grow. He is a fellow of the Academy of Management and the World Business Academy.

Gina ValentiGina Valenti

Vice President, Brand Hospitality, Hilton

As the Vice President of Brand Hospitality for Focused Service Brands for Hilton, Gina Valenti is a 27-year veteran of the travel and hospitality industries. During her tenure, Hampton has captured the #1 franchise spot in the United States by Entrepreneur four times in the last six years. She is passionate about inspiring team members to shine by joyfully engaging their hearts and minds with a brand’s culture and values.

Her success in developing team members led Hilton to tap Gina in 2010 to lead the company’s first Owner Services Team. Gina created the first comprehensive, international owners recognition club, new communication channels, numerous national and international events, and the first global database of key owner metrics. In 2015, Gina spearheaded the creation of brand culture and personality for Hilton’s newest brand, Tru by Hilton.

Gina entered the hotel business as an Assistant General Manager at the Embassy Suites in Arcadia, CA, where she began each day checking out guests and flipping pancakes. In 1994, she was promoted to her first corporate position with Promus Hotel Corporation, which was later acquired by Hilton Hotels Corporation. She has since developed training programs for Hampton, Homewood Suites, Embassy Suites, Hilton, Hilton Garden Inn and Doubletree Hotels, as well as launched reward and recognition programs that are still in place today. Though she now serves thousands of hotels and employees, the service training she received at her first hospitality job still shows.

Gina is a graduate of California State University Northridge and holds a Bachelor of Science degree in Business Administration, Human Resource Management/Labor Relations.

Presenting organizations

Center for Positive Organizations

The Center for Positive Organizations is a world-class research center, based at the University of Michigan’s Stephen M. Ross School of Business, focused on the leadership, strategies, systems, culture, and practices of high-performing organizations that enable people to be their best selves in the workplace.

Since 2002, the Center has been the hub of research on Positive Organizational Scholarship. Our domains of research are positive culture, positive ethics and virtues, positive leadership, positive meaning and purpose, positive practices, and positive relationships in an organizational setting.

Root, Inc.

Root Inc.

The world’s most respected organizations rely on Root to realize positive strategic or culture change. By engaging and activating people throughout the process, Root uses a combination of visual methods, innovation, and human interactivity to achieve measurable and sustainable results. Based on research and evolved over 25 years, we help organizations achieve meaningful change, leaders deliver strategic clarity, and teams close organizational gaps. With a nationally renowned reputation and a bold culture of “whatever it takes,” Root has engaged with a remarkable 2 out of every 3 Fortune 50 companies.