Wayne Baker’s research on reciprocity applied at INSEAD

July 10, 2017

Wayne Baker’s research on the facilitation of generalized reciprocity was discussed in the INSEAD article, “Creating a culture of reciprocity.”

The article described how Baker’s research can be applied in organizations and presented the experience of people in an MBA reciprocity ring at INSEAD. A reciprocity ring is when individuals gather in a deliberate manner to ask others for help with something they cannot do for themselves. Three research-based strategies for creating a successful reciprocity ring were shared: asking in person, setting clear goals, and working in small groups.

Baker is Robert P. Thome Professor of Business and Faculty Director of the CPO Consortium. His research interests include energy networks in organizations, generosity and reciprocity, and values.