From proscriptions to prescriptions: A call for including prosocial behavior in behavioral ethics

I argue that research on behavioral ethics has emphasized proscriptions (things one should not do) but has largely ignored prescriptions (things one should do). The primary goal of this chapter is to highlight a number of avenues for future research to integrate prescriptions, described in this chapter as prosocial behavior, into the literature on behavioral ethics. In addition, I highlight how this scientific research could inform the management of ethics in organizations.