March 19, 2025
Positive Links Speaker Series
Becoming a Hitmaker: The Science of Repeat Innovation
Justin Berg
Associate Professor of Management & Organizations, University of Michigan
March 19, 2025
About the talk
In today’s world, the ability to consistently innovate and keep delivering hits is more important than ever before. But what are the secrets behind repeat innovation? How do some creators manage to not only break through once but continue to produce innovative work time and time again? In this talk, Justin Berg will dive deep into the mechanisms that fuel continuous creativity and success. Drawing on his cutting-edge scientific research, Justin will unveil the patterns, practices, and mindsets of those who achieve sustained innovation, using compelling case studies to bring these concepts to life. He will explore the benefits of building a diverse portfolio of ideas and experiences, the critical balance between leveraging past successes and venturing into new territories, and the role of continuity and conviction in overcoming inevitable setbacks.
Resource
- Read Justin’s research (open and available to all)
